Workshops 2026
TITLE:
Internationalisation Fundamentals: A Practical Toolkit for Recently Appointed Higher Education Internationalisation Professionals.
Space is limited to 30 participants. All participants will receive a certificate of completion.
Date:
Tuesday, 25 August 2026
Time:
08:00 – 14:00 (includes Lunch)
Venue: TBC
Cost:
IEASA Members – R1800.00
Non-members – R2 500.00
Description:
This interactive, hands-on workshop is designed to equip staff in international offices and those responsible for Internationalisation with the core concepts, tools, and practical skills needed to support Internationalisation at their institutions.
Grounded in real-world practice, the session introduces participants to the fundamentals of internationalisation in higher education, including governance principles, student mobility, partnerships, recruitment, and global engagement—while maintaining a strong focus on application and day-to-day implementation.
Participants will work through practical exercises, case studies, and peer-learning activities to build confidence and capability. By the end of the workshop, each participant will leave with a tangible output—a basic internationalisation action plan or toolkit they can apply immediately in their role.
Target Audience:
- Staff in international offices
- New professionals in higher education internationalisation
- Academic Staff responsible for international projects
- Administrative and support staff involved in:
- Student mobility
- Partnerships and agreements
- International student support
- Recruitment coordination
Expected Learning Outcomes:
By the end of the workshop, participants will be able to:
- Understand the fundamentals of internationalisation
- Key concepts, terminology, and trends in higher education
- Identify the core functions of an international office and/or the office responsible for Internationalisation
- Partnerships, mobility, recruitment, internationalisation@home, financing and support services
- Explain the student journey
- From recruitment to arrival, integration, and alumni engagement
- Partnership Management.
- International student recruitment and enrolment planning
- Understand how marketing, agents, and agreements function
- Develop a simple action plan
- Identify 2–3 improvements they can implement in their role
Schedule:
08:00 – 08:15
Welcome & Icebreaker
- Introductions
- Participant expectations
- Quick interactive poll: “What does internationalisation mean in your role?”
08:15 – 08:45
Session 1: What is Internationalisation?
- Key concepts and terminology
- Why it matters for universities and students
- Overview of international office functions
Interactive Activity:
Participants map their current responsibilities to internationalisation functions
08:45 – 10:15
Session 2: Internationalisation status of participants, Institution
Participants will provide an evaluation of the internationalised state of their Institution using the provided template.
10:15 – 10:45
Refreshment break
10:45 – 11:00
Guest Input (Live or Pre-recorded)
Global perspective on internationalisation
11:00 – 11:30
Session 3: Recruitment, Marketing & Partnership Basics
- The International Student journey
- How students choose where to study
- Basics of marketing and communication
- Introduction to partnerships and agreements
Practical Exercise:
Discuss the student journey in response to recruitment messages, or discuss the role of Institutional Partnerships in student mobility.
12:15 – 12:45
Session 4: Tools for Your Role
- Governance principles
- Checklists (mobility, admissions support, partnerships)
- Communication principles
- Workflow basics
Interactive Activity:
Participants work in groups to solve a real-life scenario provided
12:15 – 12:45
Session 5: Your Action Plan in relation to Session 2.
- Participants will evaluate their current Internationalisation practices and
- Identify practical improvements for their institution and develop a simple implementation plan.
Individual + Peer Feedback Exercise
12:45 – 13:15
Wrap-Up & Key Takeaways
- Reflections
- Key skills gained
- Next steps
13:15 – 14:15
Lunch
Facilitators:
- Dr Nico Jooste, Manager: Global Engagement, IMM Graduate School
- Dr Tafadzwa Rusiwe, Research Associate, University of the Free State
- Ms Quinter Onyango, Manager Partnerships, University of Fort Hare
Format & Interactivity:
This is a highly practical and participatory workshop, featuring:
- Guided exercises and worksheets
- Small group discussions
- Scenario-based problem solving
- Real-life case examples from South African universities
- Peer learning and reflection
Key principle: Learn → Apply → Share
Participants will leave with:
- A basic internationalisation action plan
- Practical templates (checklists, workflows, communication tips)
- Increased confidence in their role
Closing Note:
This workshop is designed to build confidence, not just knowledge.
By focusing on practical tools, real-world scenarios, and peer learning, staff will leave with clear, actionable steps to strengthen their contribution to internationalisation at their institutions.
TITLE:
Navigating Immigration Compliance for International Students and Postdoctoral Research Fellows in South African Higher Education
Space is limited to 30 participants. All participants will receive a certificate of completion.
Date:
Tuesday, 25 August 2026
Time:
08:00 – 14:00 (includes Lunch)
Venue: TBC
Cost:
IEASA Members – R1800.00
Non-members – R2 500.00
Purpose:
The purpose of this workshop is to guide the Management and Practitioners of International Students and Postdoctoral Research Fellows (PDRFS) at South African universities on immigration matters. It will provide key insights into the interpretation and implementation of the Immigration Act and its regulations, ensuring compliance and smooth management of international student and PDRFs.
Target Audience:
- International Student Office Practitioners
- University Registrars and Admissions Staff
- International Relations and Partnerships Officers
- Compliance and Legal Officers in Higher Education
- University Leadership involved in Internationalisation
- Human Resource Officers
- Research Officers
- Student Support Services Staff
Expected Learning Outcomes:
By the end of this workshop, participants will be able to:
- Understand the legal and regulatory framework governing international student and PDRF immigration in South Africa
- Identify key roles and responsibilities of university staff in managing immigration compliance
- Recognize the categories of international students and appropriate visa types and permits
- Navigate the student visa application process including the electronic visa system
- Understand requirements for South African medical aid for international students
- Comprehend DHA (Department of Home Affairs) procedures and reporting obligations
- Develop or refine SOPs to ensure institutional compliance with the Immigration Act
- Understanding of the Trusted Employer Scheme
Schedule:
08:00 – 08:15
Welcome, introductions and framing
Gita Patel
08:15 – 08:45
Legal and Regulatory Framework
• Overview of the Immigration Act and Immigration Regulations 2014
• Relevant policies and updates, amendments
• Implementation of Concessions
Mr Phindiwe Mbhele
08:45 – 09:15
Key Roles and Responsibilities
• University staff roles
• Coordination with DHA, DHET, USAF and other stakeholders
Ms Orla Quinlan
09:15 – 09:45
Categories of International Students & Types of Visas
• Different categories explained
• Visa and permit options and requirements
Ms Gita Patel
09:45 – 10:15
Student Visa Application Process
• Step-by-step application procedure
• Electronic visa system overview
Mr Lebethe Malefo
10:15 – 10:45
Refreshment Break
10:45 – 11:15
South African Medical Aid for International Students
• Medical aid requirements
• Approved providers and compliance
• How to verify medical aid
Mr Brandon de Jager, Simeka Health
Josua Joubert, CompCare Medical Scheme
Rikki Wooding, Momentum Health
11:15 – 11:45
DHA Procedures and Reporting Obligations
• Reporting requirements
• Monitoring and record-keeping best practices
Mr Phindiwe Mbhele
11:45 – 12:45
Interactive Session – Sharing Best Practice
• Current methodologies and tools of compiling immigration reporting reports
Group discussion and Q&A
12:45 – 13:15
Interactive Case Studies and Wrap-Up
• Application of knowledge
• Addressing challenges and open questions
Facilitators:
- Mr Phindiwe Mbhele, Director of Corporate Accounts, Department of Home Affairs
- Ms Nolufefe Dayile, Assistant Director: Central Adjudication (Permits), Department of Home Affairs
- Refugee Management representative
- Ms Gita Patel , Manager: International Students Office, University of the Witwatersrand
- Ms Orla Quinlan, Director Global Engagement Division, Rhodes University
- Mr Lebethe Malefo, International Affairs and Partnership Division, University of Fort Hare
Interactivity:
- Group discussions
- Q&A sessions after each major topic
- Case studies and real-life scenario problem-solving
- Opportunity for participants to share institutional practices and challenges
Materials:
- Workshop manual outlining SOPs aligned with the Immigration Act
- Copies of relevant DHA regulations and guidelines
- Sample templates for visa and medical aid tracking
- Presentation slides and handouts
- IEASA Immigration Manual IEASA
- Immigration Act, 2002 (Act No. 13 of 2002) as Amended
- Immigration Regulations (2014) as Amended
- Refugees Act
- Department of Higher Education & Training (DHET) Regulations
- Relevant Circulars and Directives from the Department of Home Affairs (DHA)
TITLE:
Qualifications Without Borders: Evaluating and Recognising Credentials for Refugees, Asylum Seekers, and Learners in Disrupted Contexts
Space is limited to 30 participants. All participants will receive a certificate of completion.
Date:
Tuesday, 25 August 2026
Time:
08:00 – 14:00 (includes Lunch)
Venue: TBC
Cost:
IEASA Members – R1800.00
Non-members – R2 500.00
Description:
Across Africa and beyond, millions of learners carry qualifications earned under extraordinary circumstances, fleeing conflict, crossing borders, and navigating systems that were never designed with them in mind. For institutions, evaluators, and policymakers, the question is no longer simply what does this qualification mean but how do we respond when the systems that issued it no longer function, or were never accessible in the first place?
This half-day workshop brings together practitioners from SAQA’s Authentication Services and Registration & Recognition unit, alongside institutional and policy voices, to engage directly with one of the most pressing challenges in international education: how to fairly, consistently, and humanely evaluate credentials for learners in vulnerable or disrupted contexts.
Drawing on real case management experience — including cross-border African credential challenges and cases involving Palestinian students whose educational pathways have been severely interrupted — delegates will move beyond theory into practical frameworks they can apply immediately. The workshop examines the intersection of credential evaluation, human rights obligations, institutional policy, and regional cooperation, equipping participants with tools, processes, and perspectives that make a real difference to real lives.
Target Audience:
- International office staff and admissions officers at South African universities and TVET colleges
- Student affairs and support professionals working with international or refugee students
- Institutional policymakers and registrars
- Representatives from refugee and asylum seeker support organisations
- IEASA members with an interest in equity, access, and internationalisation policy
Expected Learning Outcomes:
By the end of this workshop, participants will be able to:
- Explain the SAQA processes and international obligations governing credential recognition for refugees, asylum seekers, and stateless persons in South Africa
- Identify the specific evidentiary and procedural challenges that arise when evaluating qualifications from disrupted, conflict-affected, or fragile contexts and how to navigate them
- Apply SAQA’s Authentication Services and R&R pathways to complex real-world cases, including incomplete documentation scenarios
- Analyse institutional policy gaps at their own organisations and identify immediate, practical improvements to admissions and recognition processes
- Describe current regional and cross-border coordination mechanisms in Africa relevant to credential recognition, and where South African institutions fit within that landscape
- Demonstrate awareness of case-specific human rights considerations, with reference to learners from Palestinian and other conflict-affected contexts
- Use at least two practical tools or frameworks introduced during the workshop in their day-to-day professional practice
Schedule:
08:00 – 08:30
Opening – Setting the Scene
Keynote framing the human and institutional reality: who are these learners, what is at stake, and why this matters now. Includes a live polling exercise to establish the room, participants’ institutional contexts, experience levels, and the most common challenges they face.
08:30 – 09:10
Session 1 — The Framework
SAQA Authentication Services and R&R walk through the current policy and procedural landscape: what exists, what the law requires, and where the gaps are. Q&A woven in throughout.
09:10 – 10:15
Session 2 — Case Clinic
A structured small group breakout using real-world cases drawn from SAQA’s experience, including scenarios involving incomplete or unverifiable documentation, qualifications from conflict-affected regions, and Palestinian student cases. Each group works through a case using a structured evaluation guide provided on the day, then reports back in plenary.
10:15 – 10:45
Refreshment break
10:45 – 11:20
Session 3 — Institutional Readiness
Conversation focusing on what are institutions doing well, where are they failing these learners, and what does a responsive admissions and support process actually look like? Live polling used to benchmark institutional readiness across the room.
11:20 – 12:00
Session 4 — Regional & Cross-Border Dimensions
A focused look at African regional coordination mechanisms — what exists, what South Africa’s role is, and how institutions can plug into or advocate for better systems.
12:00 – 13:00
Closing — Tools You Can Use Today
Practical takeaways session: participants leave with a curated toolkit including a documentation checklist for disrupted-context applications and a reference guide to SAQA pathways and contact points.
Facilitators:
- Ms Kim Snyders, Senior Specialist: Authentication Services – South African Qualifications Authority (SAQA)
- Ms Caroline Eva, Manager: Registration and Recognition – South African Qualifications Authority (SAQA)
TITLE:
Introduction to Generative AI: From Magic to Mastery – A Practical AI Playbook
Space is limited to 30 participants. All participants will receive a certificate of completion.
Date:
Tuesday, 25 August 2026
Time:
13:00 – 18:00 (includes Lunch)
Venue: TBC
Cost:
IEASA Members – R1800.00
Non-members – R2 500.00
Description:
This session introduces participants to the transformative world of generative AI, combining inspiration, practical understanding, and hands-on application.
The session begins with a live showcase of cutting-edge AI tools, followed by a “magic journey” into how AI is already reshaping industries, creativity, and productivity. Participants will explore the foundational theory behind AI, including large language models, while also addressing critical considerations such as ethics and data privacy.
The workshop culminates in a practical deep dive into prompt engineering using the CREATE method, empowering participants to interact effectively with AI and unlock real-world value.
This session moves beyond awareness into application, equipping participants with the confidence and skills to start using AI immediately.
Target Audience:
- Professionals across industries exploring AI
- Business leaders and decision-makers
- Marketing, operations, and innovation teams
- Entrepreneurs and creatives
- Anyone seeking to understand and apply generative AI
Expected Learning Outcomes:
By the end of the session, participants will be able to:
- Understand the power and capabilities of generative AI
- Explain how large language models work at a foundational level
- Identify practical use cases for AI in their daily workflows
- Recognise ethical considerations and data privacy risks
- Apply the CREATE method to craft effective AI prompts
- Confidently engage with AI tools to generate meaningful outputs
Schedule:
13:00 – 14:00
Lunch & Networking
14:00 – 15:00
Session 1 | LLM Showcase – Seeing AI in Action
- Live demonstrations of powerful AI tools
- Text, image, and multi-modal capabilities
Real-world examples across industries
15:00 – 15:40
Session 2 | The Magic Journey – The Power of AI
- Story-driven exploration of AI’s impact
- How AI is transforming work, creativity, and decision-making
- From automation to augmentation
15:40 – 16:10
Refreshment Break
16:10– 16:45
Session 3 | AI Theory, Ethics & Data Privacy
- Understanding large language models (LLMs)
- How AI “thinks” and generates outputs
- Ethical considerations in AI use
- Data privacy, risks, and responsible usage
16:45 – 17:30
Session 4 | Prompt Engineering Mastery – The CREATE Method
- Introduction to prompt engineering
- The CREATE framework for effective prompting
- Crafting prompts for clarity, context, and outcomes
- Practical examples and live prompting
17:30 – 17:40
Wrap-Up
- Q&A
Format & Interactivity:
This is a highly interactive and engaging session, not a lecture. It includes:
- Live AI demonstrations
- Interactive discussions and reflections
- Prompt engineering exercises
- Real-time audience participation
- Practical application moments
Closing Note:
This session is designed to shift participants from curiosity to capability.
Generative AI is not just a tool—it is a new way of thinking, creating, and solving problems. Success comes from understanding both its power and its responsibility, and from practising consistently.
The future is not something to wait for—it is something to engage with.
TITLE:
The Role of Internationalisation in Science Diplomacy
Space is limited to 30 participants. All participants will receive a certificate of completion.
Date:
Tuesday, 25 August 2026
Time:
13:00 – 18:00 (includes Lunch)
Venue: TBC
Cost:
IEASA Members – R1800.00
Non-members – R2 500.00
Description:
Given the growing prominence of science diplomacy as a frame for understanding the intersection between scientific cooperation, international relations, and the pursuit of global public goods, higher education institutions have, over the past decade, increasingly turned their attention to how universities can contribute to, and shape, this evolving field. While these conversations were historically concentrated in the Global North, where frameworks such as the AAAS–Royal Society 2010 articulation of science in diplomacy, diplomacy for science, and science for diplomacy continue to serve as common reference points, there has been a notable expansion of the discourse across the Global South, with African and South African scholars, institutions, and policy bodies bringing both critical perspectives and constructive contributions to the field.
Moreover, given that the global research environment is being reshaped by shifting geopolitical alignments, growing concerns about the securitisation of research, and renewed debates about equitable collaboration, it is evident that internationalisation practitioners are required to remain abreast of the evolving science diplomacy discourse, while actively defining their professional voice and contribution within it. This session, convened within the IEASA Conference programme, offers a dedicated space for practitioners, researchers, and senior university leaders to examine what science diplomacy means for their institutions, where responsibility for it should sit, and how it can support more equitable forms of international engagement. This session also seeks to review the skills required to pursue science diplomacy as an affiliate of higher education institutions.
Target Audience:
- Directors and senior practitioners of international offices in higher education institutions
- Research office leaders and managers with international portfolios
- Senior university leaders engaged with internationalisation, research, and external relations
- Policy, advocacy, and government liaison practitioners working at the science–policy interface
- Academics and postgraduate scholars with substantial international research engagement
- Representatives from science councils, donor agencies, and international science organisations
Expected Learning Outcomes:
By the end of the session, participants will be able to:
- Articulate a working understanding of science diplomacy as a concept and of its relevance to South African and African higher education.
- Identify how internationalisation practitioners can contribute to science diplomacy within their respective institutional contexts.
- Critically reflect on where responsibility for science diplomacy should sit within universities, including the relative roles of international offices, research offices, the executive, and individual academics.
- Examine whether and how universities should articulate explicit science diplomacy strategies, while balancing global collaboration with national priorities and development goals.
- Engage with critical questions on equitable global collaboration, mutual benefit, capacity strengthening, and the persistence of global knowledge hierarchies.
- Consider how universities should respond to shifting geopolitical conditions, including the securitisation of research, and the implications of these dynamics for science diplomacy practice.
- Develop networks and contribute to an emerging community of practice on science diplomacy within African internationalisation.
- Explore a case study of the role of science diplomacy in research
Schedule:
13:00 – 14:00
Lunch & Networking
14:00 – 14:05
Welcome and Framing of the Session
Dr Nico Elema (Programme Director)
14:05 – 14:20
Introduction to Science Diplomacy (15 min)
Dr Heide Hackmann, Chair: Science Futures, Stellenbosch University
14:20 – 14:45
Keynote: Science Diplomacy in Action (25 min)
Speaker to be confirmed
14:45 – 15:10
Setting the Scene
Dr Heide Hackmann
15:10 – 15:30
Refreshment Break
15:30 – 16:50
Structured Table Discussions (four themes, ~20 minutes each)
16:50 – 17:20
Plenary Synthesis and Cross-Theme Reflection
17:20 – 17:30
Closing Remarks
Dr Nico Elema
Facilitators:
- Dr Nico Elema, Director, Centre for Collaboration in Africa, Stellenbosch University.
- Dr Heide Hackmann, Chair: Science Futures, Stellenbosch University, who will deliver both the introduction to science diplomacy and the setting-the-scene contribution.
- Keynote Speaker: to be confirmed.
Format:
The session is structured to combine framing inputs from leading voices in science diplomacy with structured small-group discussion, while ensuring that participants have substantive opportunities to engage with peers across institutions. The format includes a brief welcome, an introduction to science diplomacy, a keynote address, a setting-the-scene contribution, and structured table discussions organised around four thematic areas, followed by plenary synthesis and closing reflections.
In addition, the table discussions are designed as the analytical core of the session, in which participants will be invited to bring institutional experience and reflection to a shared conversation, while the plenary synthesis will draw out cross-cutting observations to inform participants’ onward engagement with science diplomacy in their home institutions.
Table Discussion Themes:
The structured table discussions form the core analytical component of the session. Each theme will be briefly framed by the facilitator, followed by table-level discussion and short plenary feedback, while the cumulative insights from all four themes will inform the concluding plenary synthesis.
Theme 1: Framing and positioning science diplomacy within our institutions
- What do we mean by ‘science diplomacy’ in our universities, namely is it about partnerships, soft power and influence, responding to geopolitical conditions, science for the global public good, or something else?
- Where should responsibility for science diplomacy sit in our universities, such as in international offices, research offices, the Executive, or with individual academics?
Theme 2: Strategy
- Should our universities have an explicit science diplomacy strategy, or is it better embedded and implicit?
- How do we balance global collaboration with advancing national priorities and development goals?
Theme 3: Equitable global collaboration
- Does our approach to collaboration reinforce or challenge global knowledge hierarchies?
- How can we ensure that science diplomacy leads to mutual benefit and capacity strengthening?
Theme 4: The changing global context
- Can science diplomacy still be a vehicle for advancing sustainability, equity, or peace?
- How should our universities respond to increasing concerns about the securitisation of research?
Closing Note:
This session emphasises that science diplomacy in African and South African higher education is not a settled concept but an evolving field of practice, in which internationalisation professionals have both a stake and a contribution to make. While framing inputs from leading voices will provide common reference points, the session is structured to ensure that the conversation is shaped by the experience and reflection of practitioners themselves, while equipping them to take that conversation forward within their own institutions and across the IEASA community.
TITLE:
Strategic International Student Recruitment & Marketing in Diverse Institutional Contexts – An African Playbook
Space is limited to 30 participants. All participants will receive a certificate of completion.
Date:
Tuesday, 25 August 2026
Time:
13:00 – 18:00 (includes Lunch)
Venue: TBC
Cost:
IEASA Members – R1800.00
Non-members – R2 500.00
Description:
This interactive half-day workshop explores how South African universities with different identities and contexts can design effective, data-informed international recruitment and marketing strategies.
Drawing on case insights from University of Johannesburg (urban university of technology), Sefako Makgatho Health Sciences University (rural, niche, historically disadvantaged institution), and Rhodes University (small-city, research-focused university), the session will unpack how institutional positioning, geography, and mission shape internationalisation strategies.
Participants will engage with a practical recruitment and marketing playbook—covering brand positioning, market selection, market segmentation, digital campaigns, and conversion strategies—while adapting these to their own institutional realities.
The workshop moves beyond theory into application, equipping participants to design actionable, context-sensitive international recruitment plans.
Target Audience:
- International office practitioners
- Marketing and communications professionals in higher education
- Recruitment and admissions staff
- Faculty or managers responsible for recruitment
- Practitioners or managers seeking to strengthen international enrolments
Expected Learning Outcomes:
By the end of the workshop, participants will be able to:
- Differentiate institutional positioning
- Articulate how urban, rural, and small-city universities require distinct international strategies
- Develop a compelling international value proposition
- Build clear brand pillars aligned to institutional strengths (e.g., innovation, niche focus, student experience)
- Identify and prioritise target markets
- Align programmes with high-potential regions using a structured market selection approach
- Design an international recruitment funnel
- Apply awareness → consideration → conversion strategies tailored to their institution
- Apply digital marketing and content strategies
- Develop campaign ideas using student storytelling, outcomes messaging, and cost/value positioning
- Improve conversion and admissions processes
- Identify ways to reduce friction and improve student decision-making
- Adapt strategy to context
- Translate insights across different institutional types (HDI, niche, urban, remote)
Schedule:
13:00 – 14:00
Lunch & Networking
14:00 – 14:20
Opening & Framing the Landscape
- Global recruitment trends
- Why institutional context matters
- Overview of three university models
14:20 – 15:00
Institutional Positioning Deep Dive
- Case 1: UJ – Urban, technology-driven, globally positioned
- Case 2: SMU – Rural, niche (health sciences), HDI positioning
- Case 3: Rhodes – Small city, research-led, location constraints
Interactive Exercise:
Participants map their own institution’s positioning
15:00 – 15:40
Building the Recruitment Playbook
- Value proposition & brand pillars
- Market selection (Tier 1 / Tier 2 approach)
- Programme–market alignment
Group Activity:
Identify 2 priority markets + 1 programme focus
15:40 – 16:00
Refreshment Break
16:00 – 16:40
Marketing & Conversion in Practice
- Digital campaigns (Google, social, content)
- Student storytelling as trust driver
- Admissions and conversion strategies
Interactive Exercise:
Design a campaign (Awareness → Conversion)
16:40 – 17:20
From Strategy to Implementation
- Agent strategies vs direct recruitment
- Admissions speed & support systems
- KPIs and ROI tracking
Group Feedback Session:
Refining draft strategies
17:20 – 17:30
Wrap-Up & Key Takeaways
- Key insights across institutional types
- Practical next steps
- Q&A
Facilitators:
- Carlien Jooste, Director: Internationalisation, Sefako Makgatho Health Sciences University
- Tshidiso Konese, International Student Recruitment, Admissions & Marketing, University of Johannesburg
- Orla Quinlan, Director: Global Engagement, Rhodes University
Format & Interactivity:
This is a highly interactive, applied workshop, not a lecture. It includes:
- Live polling & market prioritisation exercises
- Small group breakouts (institution-type scenarios)
- Case comparisons (UJ vs SMU vs Rhodes)
- Campaign design activity
- Peer feedback and facilitator coaching
Participants will leave with a draft mini recruitment strategy tailored to their institution.
Closing Note:
This workshop emphasises that there is no one-size-fits-all model.
Success in international recruitment comes from aligning institutional identity, student value, and market strategy—whether you are a large urban university, a rural niche institution, or a small research-intensive campus.